James Maguire

Hello, I'm James Maguire and I create and execute strategies for automotive digital product, marketing and business initiatives.

James Maguire's Bio:

James Maguire's Experience:

• Sr. Director of Marketing at Experian Automotive

  September 2015 - Present | Schaumburg, IL

  Responsible for Experian Automotive marketing communications and go to market strategies, including consumer marketing for AutoCheck.com

• Director of Product Management at CDK Global

  July 2012 - September 2015 | Hoffman Estates, IL

  I rejoined ADP Dealer Services to help with their journey to becoming CDK. I managed the vision, development, and marketing for a SAS suite of workflow management tools used by thousands of North American automotive dealers.

• Sr. Director, Marketing & Digital products at Experian Automotive

  March 2011 - February 2012

  Management of product set which empowers automotive marketers to successfully target, communicate and measure meaningful online and offline interactions with automotive consumers.

• Sr. Director of Marketing at Experian Automotive

  May 2006 - April 2011

  Responsible for Experian Automotive marketing communications and product positioning.

• Director / VP of Marketing - Aftermarket Services division at DealerTrack, Inc.

  January 2003 - May 2006

  As VP of Marketing @ NAT, Inc., repositioned company for growth and worked for the successful acquisition by DealerTrack. Post acquisition, was Director for all product marketing acitivites @ DealerTrack Aftermarket Services division.

• Principal at KVMconsult

  July 2001 - March 2003

  Consulting firm offering strategic services including: Product development; Marketing and promotion; Technology strategy and development; Strategic planning and Business development. Specific focus on Automotive and Technology sectors.

• Director, Brand Building Practice at marchFIRST

  December 2000 - July 2001

  Responsible for developing and delivering world-class business pitches, including analysis of business challenge and project scope, development of strategic approach, presentation materials and delivery strategy.

• Director of Marketing at Cars.com

  September 1998 - November 2000

  Oversaw all marketing activities; managed $20+ million in online and offline Consumer and Trade promotional efforts.

• Co-Founder / Board Member at Travis Maguire & Associates

  December 1988 - September 2000

  Student founded and run full-service advertising agency serving local businesses in Champaign / Urbana, IL. Served on board for 10 years after graduation.

• Director, Ecommerce Product Marketing at ADP Dealer Services

  December 1995 - September 1998

  Created and profitably managed ADP AutoConnect (now AutoTrader.com), one of the first major consumer automotive web sites. Currently generating over $1 billion in annual revenues.

• Principal / Director of Client Services at FX Multimedia

  October 1993 - December 1995

  Co-founded and eventually sold this company, one of Chicago’s premier interactive multimedia developers, which grew into Internet development as the web was born.

• Sales Executive at Newspapers First

  March 1992 - October 1993

  Represented 40 major market newspapers, delivering over one-quarter of the nation's newspaper readers.

• Asst. Account Executive at DDB Needham

  May 1990 - March 1992

  Directed execution of tactics and participated in development of strategy for clients including: Anheuser-Busch, Inc., Michelob Golden Draft; Frito-Lay, Inc., Chee•tos Brands, and the agency’s Strategic Business Development department.

• Principal at Digital Strategies Consulting

  February 2012

  Advisor to automotive OEMs, Dealer Groups and companies who create solutions to digitally enable this industry.

James Maguire's Education:

• University of Illinois at Urbana-Champaign

  1986 – 1989
  BS
  Concentration: Advertising
  Activities: Co-Founder of Travis Maguire & Associates

• University of Brighton, UK

  1986 – 1986
  Concentration: Exchange Student

James Maguire's Interests & Activities: