Sr. Director of Marketing at Experian Automotive
September 2015 - Present | Schaumburg, IL
Responsible for Experian Automotive marketing communications and go to market strategies, including consumer marketing for AutoCheck.com
Director of Product Management at CDK Global
July 2012 - September 2015 | Hoffman Estates, IL
As Director of Product Management for ADP Dealer Services, I manage the vision, development and marketing for a SAS suite of workflow management tools used by thousands North American automotive dealers.
Sr. Director, Marketing & Digital products at Experian Automotive
March 2011 - February 2012
Management of product set which empowers automotive marketers to successfully target, communicate and measure meaningful online and offline interactions with automotive consumers.
Sr. Director of Marketing at Experian Automotive
May 2006 - April 2011
Responsible for Experian Automotive marketing communications and product positioning.
Director / VP of Marketing - Aftermarket Services division at DealerTrack, Inc.
January 2003 - May 2006
As VP of Marketing @ NAT, Inc., repositioned company for growth and worked for the successful acquisition by DealerTrack. Post acquisition, was Director for all product marketing acitivites @ DealerTrack Aftermarket Services division.
Principal at KVMconsult
July 2001 - March 2003
Consulting firm offering strategic services including: Product development; Marketing and promotion; Technology strategy and development; Strategic planning and Business development. Specific focus on Automotive and Technology sectors.
Director, Brand Building Practice at marchFIRST
December 2000 - July 2001
Responsible for developing and delivering world-class business pitches, including analysis of business challenge and project scope, development of strategic approach, presentation materials and delivery strategy.
Director of Marketing at Cars.com
September 1998 - November 2000
Oversaw all marketing activities; managed $20+ million in online and offline Consumer and Trade promotional efforts.
Co-Founder / Board Member at Travis Maguire & Associates
December 1988 - September 2000
Student founded and run full-service advertising agency serving local businesses in Champaign / Urbana, IL. Served on board for 10 years after graduation.
Director, Ecommerce Product Marketing at ADP Dealer Services
December 1995 - September 1998
Created and profitably managed ADP AutoConnect (now AutoTrader.com), one of the first major consumer automotive web sites. Currently generating over $1 billion in annual revenues.
Principal / Director of Client Services at FX Multimedia
October 1993 - December 1995
Co-founded and eventually sold this company, one of Chicagoâs premier interactive multimedia developers, which grew into Internet development as the web was born.
Sales Executive at Newspapers First
March 1992 - October 1993
Represented 40 major market newspapers, delivering over one-quarter of the nation's newspaper readers.
Asst. Account Executive at DDB Needham
May 1990 - March 1992
Directed execution of tactics and participated in development of strategy for clients including: Anheuser-Busch, Inc., Michelob Golden Draft; Frito-Lay, Inc., Cheeâ¢tos Brands, and the agencyâs Strategic Business Development department.
Principal at Digital Strategies Consulting
February 2012
Advisor to automotive OEMs, Dealer Groups and companies who create solutions to digitally enable this industry.
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